The move also follows internal criticism to the effect that a new series of crudely-expressed written threats to disconnect elderly customers' stairlifts and dialysis-machines because they had tripped over a loose London Electricity manhole-cover and dropped their Powerkey down a drain were "perhaps a little harsh".
Commenting from the snug of the much-renovated (and thrice-renamed) Jacuzzi Arms in Bridge Road, Catford, Old Seth told BrightSpark, LE's staff-magazine: "Oi be tickled pink, oi be, and no mistake. Seventy-five year oi've worked for this [indistinct] company and I never got so much as a ..." at which point Mr Joynter's words were rendered inaudible by the appreciative cheers of young, snappily-dressed, bespectacled members of LE's marketing-department.
Old Seth has seen many employees, famous and infamous, come and go over the years. "Blair?" he asks quizzically when given the name of one of his former colleagues. "Oi remembers him, oi do. Sent 'im out on 'is first mornin' with that young Major Balls feller and that pious-lookin' Carey bloke to tighten some slack overhead reflex cablin' and 'e never come back! I said at the time that none of 'em would amount to anythin' and who knows where any of them is now?
"And oi'm still missin' me best pair of 22 kilovolt flex-crimpers. And I'll tell 'ee another thing." Seth is about to continue but his words are once again drowned out by the enthusiastic interpolations of his keenly circumspect promotional colleagues.
Mr Joynter has been commissioned to contribute his uniquely original musings and observations to LE's latest cyber-offering: Old Seth's Ohm-Page, which will appear sporadically on this site, weather permitting.